Broadcasting vs. OTT Competition: How Traditional Media and New Streaming Giants Innovate
Broadcasting vs. OTT Competition: How Traditional Media and New Streaming Giants Innovate
Blog Article
Terrestrial dramas have long been established as popular TV shows, produced and broadcast through major network broadcasting stations. In contrast, streaming services are digitally distributed streaming platforms, with Netflix, regional streaming services, and domestic platforms being leading competitors. As media consumption habits evolve, competition between network-produced series and digital streaming platforms has become fierce. Consequently, each platform is creating unique content and employing differentiated strategies to strengthen its competitiveness.
Differentiation Strategies of Terrestrial Dramas
Terrestrial dramas focus on providing content with widespread popularity while maintaining time-honored formats. In particular, they actively cast star actors to attract audience interest and produce dramas that capture the interest of a diverse demographic, thereby securing a loyal audience. Additionally, leveraging their website long broadcasting experience and established reputation, they continue to deliver time-tested formulas, ensuring consistent success. This allows audiences to find more ways to engage with long-standing formats through various mediums.
Differentiation Strategies of OTT Services
OTT providers are expanding their market by employing strategies distinct from network-based television. Firstly, they actively embrace new genres and unique structures, prioritizing originality and cinematic quality over broad popularity. Secondly, they curate personalized selections that aligns with specific interests, targeting unique fan bases. Lastly, they focus on producing multinational content aimed at the global market, allowing them to grow their fanbase not only domestically but also internationally. Through these approaches, OTT services are building industry dominance in ways distinct from traditional terrestrial broadcasting.
Competition and Collaboration Between Platforms
As major TV networks increasingly penetrate the streaming space, competition has become fierce. For instance, one of Korea’s leading networks and MBC operate their own OTT services, 'KBSon' and 'MBC Digital', respectively, providing their existing produced series on online services. This initiative helps preserve the market presence of legacy networks while engaging modern audiences. Meanwhile, the emergence of new media services is reshaping viewing habits towards more flexible viewing options.
Conversely, digital platforms are also expanding their dominance by collaborating with traditional TV networks. Netflix has gained worldwide success with K-content hits like the breakout survival thriller and 'Hellbound', leveraging the high-quality filming standards of terrestrial broadcasters. This collaboration helps both parties maximize their potential, fostering a more dynamic industry. As a result, the lines between terrestrial and digital platforms continue to become less defined.
Ultimately, legacy TV series and OTT services are both competing and working together through their respective differentiation strategies. network-produced content maintain established storytelling and broad accessibility, whereas OTT services provide genre-defying and internationally appealing content. As collaboration and merging between these platforms continue to grow, audiences can expect a wider-ranging and enriched entertainment experience in the future.
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